About Us

Caramelo Clothing is a family-run business. People love the store—they tell us all the time. They love the mix of smooth and clunky. They dig the Latin music in the background and the way it makes them swing their hips without even trying.

We hand pick every single item we sell because we love it and we know we can find a good home for it in Boston. Matching the clothing to the person is our bailiwick, and we won’t fool anyone. If it looks good, damn right we’ll let you know. If it’s too tight in the shoulders or just not your color, we’ll give it to you straight. We want you to walk out of the store—regardless of whether you’ve made a purchase—and say, “Man, that was fun!”